Virgin Mobile is a brand that needs no introduction. It is a Global telco company that reaches a customer base of 2 million in Australia. The mobile application includes 4 self - service features including Usage check, Bill payment, purchase of Data packs.

 

As lead UI designer within a Product team, the objective was to reskin The Virgin app to reflect the brand attributes and develop a visual language that ensured consistency in user experience.

 

Business problem:

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• Align with brand values 

• Promote the domestic and International data packs

• Add a new data breakdown feature

• Improve User experience where possible