Client Name: UFC
Project Name: UFC gym website
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Roles and Duration:
UI/UX designer
Interaction & visual design,
User research
May 2015 - Jan 2016
UFC GYM® is a health, wellness, and fitness center that offers programs for all ages and fitness levels.
A CMS website was designed to reflect the characteristics of the infamous UFC gym and receive class bookings for the various mixed-martial arts classes.
Audience: UFC fans and locals looking to train in different combat sports. 70% males, 30% females. 40% desktop users; 40% mobile; 20% tablet.
The problem
Business problem:
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Needs a CMS system that can be used across multiple umbrella brands and dynamic enough that marketing team can manage independently. They are currently relying too heavily on agency and suppliers.
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Restructure the site according to user needs as it is difficult to navigate with hidden content
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Want to build and maintain a community
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Current site does not reflect brand values
Data Analytics
and card sorting
We looked at the data analytics and compared it with our qualitative research, where we ​asked current and new members what content of information was important to them in the different stages.
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New Member
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Classes
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Timetable
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Why Join?
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Gym location
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Promotions
Current member
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Timetable
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Classes
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What’s On?- Events
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Promotions
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Shop
Wireframes
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The timetable was the most visited page from the old site and needed a user-friendly booking system. A share function was introduced so you can share a booked class with a friend to encourage them to join to build a sense of community.
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There was actually a third type of user in this site which was the marketing executives as they will be changing and uploading content in the backend. They had a different set of user needs and wants which involved:
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Consistent size for dynamic image content to ensure efficiency and ease of use
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Need to add and remove events easily
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Each new event to generate an edm
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